高档PPT模板第五版.ppt
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1、THE STARTUP EXPERIENCEUX components inside startupsUX Speakeasy July 2013John StrottJOHN STROTTUX DesignerUX WITHOUT UXTwo core components to a startupthat are user centered.VISION STATEMENT &MINIMUM VIABLE PRODUCTVISION STATEMENTA short sentence defining theorganizations purpose and values.“YOU PRE
2、SS THE BUTTON,WE DO THE REST”“YOU PRESS THE BUTTON,WE DO THE REST”George Eastman,Founder of Eastman Kodak CompanyKEYS TO CREATING AVISION STATEMENTKEYS TO CREATING AVISION STATEMENTIt addresses a real needKEYS TO CREATING AVISION STATEMENTIt addresses a real needIt is simpleKEYS TO CREATING AVISION
3、STATEMENTIt addresses a real needIt is simpleIt is uniqueKEYS TO CREATING AVISION STATEMENTIt addresses a real needIt is simpleIt is uniqueIt serves as a guiding lightIt serves as a guiding lightIt serves as a guiding lightA STAR TO SAILYOUR SHIP BY Jesse James Garret,Author of The Elements of User
4、ExperienceTHE VISION DRIVEN STARTUPIS A UX DRIVEN STARTUPMINIMUM VIABLE PRODUCTAn MVP has just those features thatallow the product to be deployed.EXAMPLESNick Woodman,Founder of GoPro with MVPEXAMPLESTest shot from GoPro MVPEXAMPLESGoPro product assortmentEXAMPLESKelly Slater w/ GoPro Hero cameraKE
5、YS TOCREATING A MVPWrite the user storyKEYS TOCREATING A MVPAs a _, I need to _ so I can _.As a dedicated UX speakeasy member,I need to invite others to a nearby pub,so I can continue drinking & talking UX.Write the user storyMap the interactionsKEYS TOCREATING A MVPLoginLocateSet timeTell people*No
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