Voicify-2019年智能音箱报告英文-2019.3-34页.pdf.pdf
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1、SMART SPEAKERCONSUMER ADOPTIONREPORTMARCH 2019GIVING VOICE TO A REVOLUTIONU.S.Table of ContentsAbout VoicebotAbout VoicifyVoicebot produces the leading online publication,newsletter and podcast focused on the voice and AI industries.Thousands of entrepreneurs,developers,investors,analysts and other
2、industry leaders look to Voicebot each week for the latest news,data,analysis and insights defining the trajectory of the next great computing platform.At Voicebot,we give voice to a revolution.MethodologyVoicify is the market leader in voice experience management software that combines voice optimi
3、zed content management,cross-platform deployment,and voice-specific customer insights.The Voicify Voice Experience Platform enables marketers to connect with their customers by creating highly engaging and personalized voice experiences that are automatically deployed to a broad array of voice platf
4、orms such as voice assistants(Amazon Alexa,Google Assistant and Microsoft Cortana),chatbots and other services.The platform enables non-technical users to deploy feature-rich voice applications quickly and efficiently while offering the flexibility of unlimited customization.VThe survey was conducte
5、d online during the first week of January 2019 and was completed by 1,038 U.S.adults age 18 or older that were representative of U.S.Census demographic averages.Because we reached only online adults which represent 89%of the population according to Pew Research Center,some totals are adjusted downwa
6、rd to provide device and usage numbers relevant to the entire adult population.Other findings are relative to device ownership and do not require adjustment.Introduction/3Smart Speaker Ownership/6Smart Speaker Use Cases/15Voice Assistants on Smart Phones/22Voice App Discovery/25Consumer Sentiment ab
7、out Smart Speakers/29 Conclusion/32Additional Resources/33One in Four U.S.Consumers Have Access to a Smart Speaker TodayMoving Past Early AdoptersThe number of smart speakers per user also rose more than 10%from 1.8 in 2018 to 2.0 in 2019.That suggests there are about 133 million smart speakers in u
8、se in the U.S.today.However,the expansion in smart speaker ownership has also brought in more casual users.Whereas over 60%of smart speaker owners in January 2018 identified themselves as daily users,less than 50%did so a year later.And,the number of device owners that claim to use their smart speak
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