凯度-2019年联网汽车报告英文-2020.1-11页.pdf
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1、Connected Car 2019Revealing reconnections 每日免费获取报告1、每日微信群内分享7+最新重磅报告;2、每日分享当日华尔街日报、金融时报;3、每周分享经济学人4、行研报告均为公开版,权利归原作者所有,起点财经仅分发做内部学习。扫一扫二维码关注公号回复:研究报告加入“起点财经”微信群。21Connected Car 20194,500 connected car owners9 countries1 new insightful studyConnected cars are cars equipped with features that allows t
2、he car to connect with other devices inside the vehicle and/or to networks and services outside the car.They connect to mobile devices,to the internet,or use sensors to be aware of their surroundings and connect with other vehicles or services.Connected Car 2019:revealing reconnectionsIn 2017,we und
3、ertook an extensive study among 8,500 connected car owners across Europe,North America and China to explore the impact of technology on peoples buying decisions,attitudes and usage.We identified that a large proportion of connected car owners had low awareness and understanding of the technological
4、features at their disposal and this was impacting their usage,as well as the way the value these technologies.Precisely 47%of connected car owners didnt even know they had a connected car and 25%of car owners werent actively using their cars connected features.In 2019,we wanted to revisit the study,
5、keen to discover if car manufacturers(OEMs)had made progress and leveraged the opportunities for growth identified.We narrowed the research scope to interview 4,500 connected car owners,specifically in China,USA,Germany,U.K.,France,Spain,Sweden,Norway and Denmark by focusing on a few questions asked
6、 in 2017.Connected cars.Disconnected owners.Four opportunities to engage drivers.AUTOMOTIVE|Connected Car2Two years on,we find that although progress has been made in many aspects of connected car awareness,owners are still unsure about the benefits they can access.This seems to be primarily due to
7、car companies still not effectively communicating the benefits of the technology or how to use it.China is the exception.Drivers there use the connected car features available much more frequently and are more willing to pay for them,which generates stronger Return on Investments of the manufacturer
8、s.We find that the owners willingness to trial connected car features and then sustain their usage,closely mirrors the increased usage of smartphone apps and voice command assistants including Siri and Alexa.It is now essential for car brands to introduce their connected features using the same term
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