店铺数据运营监控表.xlsx
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1、一月2013/1/62013/1/13 2013/1/20第1周第2周第3周全店UV(去重计算)211528238336273152全店老顾客 2次购买率28.99%28.74%24.12%四大流量总计226,180282,700282,700淘宝免费流量90,148146,210126,190自主访问72,26775,81777,394淘宝付费流量62,92259,52379,218淘宝站外8431150938首页数据访问人数(UV)485304459453312停留时间177181188点击率185.48%179.60%190.30%跳失率11.24%11.92%11.22%宝贝页宝贝页浏
2、览量313,032351,252401,225宝贝页访客数133,659145,558153,320咨询人数2,3752,0382,618访问深度均值1.951.962.06订单数据拍下件数2,7135,1554,128拍下金额1,681,7612,056,8743,147,529客单价(均)427410359成交件数197622543046成交人数125714172438成交金额554286571391874956退款金额143989129559231713日均成交件数282322435日均成交人数180202348日均成交金额7918481627124994收藏周收藏数1397411614
3、12575日均收藏数199616591796转化数据全店转化率0.59%0.62%0.90%宝贝页转化率0.79%0.89%1.38%按笔数支付率61.60%64.66%67.47%按金额支付率32.96%27.78%27.80%人均成交件数1.571.591.25实际退款率25.98%22.67%26.48%客服询问率1.12%0.86%0.96%咨询成交率30.48%40.28%46.07%DSR描述相符评分4.751254.748244.74937服务态度评分4.795984.792864.79346发货速度评分4.749064.745534.74674发货速度时间54.0047.002
4、8.00DSR总合评分4.765434.762214.76319装修数据新客静默转化率#DIV/0!回头客静默转化率#DIV/0!店铺收藏访客数0直接访问首页跳失率#DIV/0!首页新访客点击数0二月三月2013/1/27 2013/2/3 2013/2/10 2013/2/17 2013/2/24 2013/3/3 2013/3/10第4周第5周第6周第7周第8周第9周第10周20123418242612228013326324963620067226740826.03%26.66%25.31%26.31%28.86%22.60%20.50%197,212179,158125,486142,
5、129271,018206,861197,86377,72384,50682,99870,26855,64999,42276,11366,30156,24029,97034,62567,98659,61670,68752,37137,76912,15336,785146,77147,26050,28781764336545161256377652764349705295752562940334274047913187183178189173174178177.11%193.15%152.94%171.26%202.34%201.22%198.24%12.13%12.41%10.70%9.61%
6、11.25%12.26%10.95%333,073243,565164,221194,321354,775302,126306,948130,65099,04660,05667,211119,959127,485111,1322,3921,6795446621,2855996842.162.002.032.192.262.102.603,9812,5829439482,3913,8475,2822,648,5081,496,366515,501534,2931,084,7541,463,9372,449,635345291290243296221228281818895905041656249
7、53857195413013634121137182327236698763813941070951044313402753936546221411292648964620498204546786170709130027403270847223735655127918652591622603899569754485152991491948611562368887711456797565238273128819866249421637113993211821840140935630.98%0.72%0.29%0.30%0.54%0.90%1.02%1.28%1.11%0.52%0.49%0.82
8、%1.21%1.52%66.01%64.73%46.70%45.12%63.34%69.71%66.49%25.29%25.49%20.77%19.55%31.37%26.89%25.40%1.441.451.631.221.461.371.4219.30%23.50%19.14%19.59%19.94%17.96%20.90%1.19%0.92%0.44%0.50%0.51%0.30%0.26%44.94%42.41%33.64%37.74%36.34%39.95%33.55%4.750934.751434.751704.751454.750454.751454.741454.794204.
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- 店铺 数据 运营 监控