汽车宴会晚会品鉴会暖场活动简约风国际化企业场地策划50W100W深圳.pptx
《汽车宴会晚会品鉴会暖场活动简约风国际化企业场地策划50W100W深圳.pptx》由会员分享,可在线阅读,更多相关《汽车宴会晚会品鉴会暖场活动简约风国际化企业场地策划50W100W深圳.pptx(28页珍藏版)》请在启牛文库网上搜索。
1、Porsche Centre Local Event ProposalVersion: Jan 20181Campaign ID: Campaign Description format:龙岗保时捷中心全新Cayenne私享品鉴活动Porsche Center Shenzhen LonggangName of Contact PersonTel.:E-mail:Porsche Centre Local Event ProposalSubmitted on: 25th/Jan/2018 Event Date (2nd-9th Mar, 2018)Cayenne E3 Closed Room Sh
2、enzhen Longgang Porsche Centre Local Event ProposalVersion: Jan 20182InstructionPlease submit the proposal to Regional Marketing Team by latest 2 weeks before the event startsPlease fill in all of the information before submissionPorsche Centre Local Event ProposalVersion: Jan 20183Event ObjectivesE
3、vent PurposeEvent TypeNew car: Sales driven, CRM, others. Aftersales: Childrens day, Customer lecture, others PoC:New Generated Leads TargetSales TargetEvent PlanningPorsche Centre Local Event ProposalVersion: Jan 20184Target Group AnalysisItemExisting CustomersHot + Warm + Cold Leads*ProspectsAccom
4、panying GuestsVIP/Business PartnersEstimated Qty. (Person)e.g. 10 + 20 + 40说明:有 BPID 但没有 Leads in operation。说明:陪同人员数量,无购车意向,无 BPID说明:公司业务伙伴或 VIP,无购车意向,无 BPIDAnalysis(e.g. background, interested models and etc.)仅针对现有车主进行分析(包含背景、邀约期望、拥有车型占比等)至少 3 条分析条数针对不同评级采取不同策略分析针对潜客进行分析(包含背景、客户类别、感兴趣车型占比分析等)至少 3 条
5、分析条数Target Group: Total Estimated Participants Qty.: Person Porsche Centre Local Event ProposalVersion: Jan 20185Pre-event TimelineTime PeriodChannel/Method *Target GroupTarget Qty.e.g. 2 weeks beforePlease specify the 1st round Warm up to target group, e.g. radio advertising on music channele.g. 10
6、 days beforePlease specify the 2nd round, e.g. SMS, WechatPlease specify the next round, e.g. SC TelemarketingConfirmBy regionPorsche Centre Local Event ProposalVersion: Jan 20186Media* Proposal, press release, speech need be sent to Regional PR Manager 2 weeks in advance.Invited Media Qty.Media Lis
7、tPress kit (if have)InvolvementPorsche Centre Local Event ProposalVersion: Jan 20187BudgetItem*AmountBudget PercentageRemarkAgency feeManpowerVenue Rental feeSet-upVehicle relatedCateringEntertainmentMaterials/LogisticGiveaway/PrizesOthersTotalUnit: CNY*Advertising costs are excluded from Event Budg
8、et.Porsche Centre Local Event ProposalVersion: Jan 2018Porsche Centre Trust Campaign Event Proposal9Venue Layout全新Cayenne鉴赏区晚宴区(二楼客休区)Porsche Centre Trust Campaign Event Proposal10Venue LayoutPorsche Centre Local Event ProposalVersion: Jan 201811Event Rundown(3月3日-4日晚宴)Time PeriodActivityStaff in Ch
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 汽车 宴会 晚会 品鉴 会暖场 活动 简约 国际化 企业 场地 策划 50 W100W 深圳