国际营销调研报告.doc
《国际营销调研报告.doc》由会员分享,可在线阅读,更多相关《国际营销调研报告.doc(26页珍藏版)》请在启牛文库网上搜索。
1、国际营销调研报告第1篇:国际市场营销 调研报告 格式Research Report杨紫林(武汉生物工程学院, 外国语学院, 英语 专业, 2 班,1409410224)I.IntroductionThe report was undertaken in order to investigate the tuck shop market in our school.The research problem queried the factors surrounding attitudes and behaviors towards tuck shop in dormitory. 1.1 The
2、purpose of the researchThe purpose of the research is to investigate the potential market and running methods of tuck shop in dormitory.Nowadays, college students are busy with their study or community activities.They are le willing to spent time to go shopping or buy snacks.Our tuck shop can meet t
3、heir needs and offer the service they want.For example, we can not only sell snacks but also offer the home delivery service which can greatly facilitate them.students1.2 The sample size,Target population,Methods employed The sample size is 50.Target population is college student.Methods employed is
4、 questionnaire.1.3 Brief statementWe conducted a questionnaire survey of fifty students from different departments and grades.And listed 15 questions in different aspects in order to investigate students consumption level and frequency as well as preference in foods and services.II.Research Proce 2.
5、1 Research proce1.Collect relevant information 2.Design questions3.Design questionnaire survey4.Conduct a questionnaire 5.Analyse the result.Based on the collected answers, we analysed the result, knowing customers preference and needs, confirming the way to run our shop.2.2 Problems and solutions D
6、uring the proce of doing questionnaire, it was difficult to find representative respondents from different grades.Then we changed our methods of doing questionnaire.We started to do this by QQ chat group and e-mail to enlarge our target population and selected the valid information.Thus we effective
7、ly made it out.2.3 Data obtained From the data we got,2.4 The finding including any analytical charts From the chart, we know that girls are more likely to buy snacks in our shop and they have bigger needs in delivery services.III.Conclusion In our campus, there are huge demands in foods delivery.3.
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 国际 营销 调研 报告