HS-全球-消费品行业-关注美国奢侈品消费-2020.1-50页.pdf
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1、Disclosures&Disclaimer:This report must be read with the disclosures and the analyst certifications inthe Disclosure appendix,and with the Disclaimer,which forms part of it.EquitiesConsumer,Tech,ESGJanuary 2020By:Erwan Rambourg and the Global Consumer and Retail TeamUS DeluxeChecking in on luxury co
2、nsumption in the USOur second US Deluxe survey checks in on consumer aspirations for premium productsLuxury consumption should remain strong this year,despite concerns about consumer spending in an election year See brand preferences and up-and-coming trends in luxury,technology,consumer staples,and
3、 more每日免费获取报告1、每日微信群内分享7+最新重磅报告;2、每日分享当日华尔街日报、金融时报;3、每周分享经济学人4、行研报告均为公开版,权利归原作者所有,起点财经仅分发做内部学习。扫一扫二维码关注公号回复:研究报告加入“起点财经”微信群。1 Equities Consumer,Tech,ESG January 2020 Whats new with US luxury consumption?In our second US Deluxe survey,we survey c2,000 wealthier respondents in the United States to che
4、ck in on their preferences for premium products.Our respondents were primarily young(60%ages 18-34),female(59%),and wealthy(minimum household income of USD100,000).While the survey does not represent the views of the wider population,the results continue to support themes we have developed in our re
5、spective coverage,notably that luxury consumption should remain strong this year despite concerns about a wait-and-see attitude among consumers in an election year.For our latest views on our luxury outlook,please see the note 4C:the future Consolidation,Chinese,Channels,and Conscience(7 January 202
6、0).Key findings in this edition of our US Deluxe series:Enthusiastic about spending:Despite fears of weaker consumption ahead of the 2020 presidential election,American consumers are confident,hungrier to spend on luxury than a year ago,and are happy to drink more beer and wine.The art of the deal:O
7、nce again,our American respondents are willing to pay up for quality,but remain more value-conscious,with an outlet habit and,unlike mainland Chinese consumers,a willingness to buy luxury second-hand.Thoughtful consumption,as consumers report that they are willing to pay more for ESG-friendly produc
8、ts,try out plant-based foods,and are concerned about privacy on social media.Take a look inside Want to know what affordable handbag brand comes out on top,how respondents feel about Apple,how they prefer to buy luxury online,what they want to eat and drink,what suitcase they will covet and a whole
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